And can conscious brands harness the shift? Recent conversations and interactions with mainstream media suggest signs and symptoms of a significant shift in shopping sentiment. Fashion and beauty media outlets such as the Business of Fashion, Vogue Business and others have been producing articles about how recent global shifts in economics, consumer values, and human …
Tag: minimalism
UNPACKING THE OBSESSION & URGENCY OF THE EUROPEAN HOLIDAY
Now that summer has wrapped, let’s reflect. We saw it everywhere on a record scale, and a part of me has to address it. I’m referring to the manic surge in travel to Europe. Correct me if I’m wrong, but until about 5-10 years ago, people still seemed to consider other travel destinations just as …
THE ART OF SLOW DINING
In 2025, most people have made living in the most efficient, quick, timely, and effective manner their ultimate goal and something of an extreme sport. The art of taking one’s time, of savouring routine, of reconnecting with the beauty of the mundane, of disconnecting, appreciating, and taking a step back to what things might have …
ALL ABOUT THE UPDO: THE VERSATILITY OF THE HAIRSTYLE THROUGH TIME
Getty Images for Unsplash+ As far as the concept of “minimalist” hairstyles goes, it’s unarguable that any look besides wearing your hair up and away from your face leads the charge. The only other option is wearing it down, but let’s face it: depending on your hair type, getting your flowing locks to behave and …
A CASE FOR QUICK TRIPS OVER EXTENDED VACATIONS
I wouldn’t consider myself a globetrotter in the true sense of the word – I haven’t visited all continents, backpacked for months through South America, or had any out-of-the-ordinary or one-of-a-kind exploratory experiences. Still, I think I’ve gone through my fair share of travelling over the last decade to speak factually and openly about those …
THE POWER OF MYSTERY
There is something to be said about an enchantment with the unknown. Various things could arouse this feeling—people with reticent personalities or deep-thinking minds, those utterly content with their own space, time, and company, or someone with a non-existent online, social media, or public presence. It could also be induced by curious new places, novel …
DO WE OVERESTIMATE OUR NEED FOR VARIETY AND CHOICE?
The feelings evoked by the perceived availability of a wide selection of people, places, or things in life that we consider stylish, beautiful, emotionally fulfilling, practical, delicious, or status-enhancing can be compared to similar feelings evoked by love and narcotics. If we’re talking about only the pre-virtual era, this feeling could have been triggered by …
REIMAGINING “HIGH VALUE” IN 2024
High Value has become an incredibly ubiquitous, persuasive term, made famous by the virtual tidal wave that is social media, especially in 2024. I didn’t overthink it when the term first started making the rounds. It’s intriguing in its own way. Especially when applied to people, and even more entertaining when applied as a strategy …
HOW TO CO-EXIST WITH A NON-MINIMALIST
Sharing a living space with a loved one, friend or family member can be one of life’s most beautiful, communal and emotionally enriching experiences. The things you uncover about yourself and the other can lead to incredible learning, deepened love, and relationships that endure for a lifetime. However, if your attitudes about daily life tend …
THINGS THAT SHOULD BECOME OBSOLETE
Moving through the world in 2024, both virtually and literally, has opened my eyes and altered my perspective on how we humans engage and interact with our living surroundings. Cultures, lifestyles, and mindsets globally are evolving at rapid speed, and personally, I sometimes find it challenging to keep up. In many ways, I’m still trying …